Monday, August 9, 2010

Bradley Center

The arena was opened on October 1, 1988 with an exhibition hockey game between the Chicago Blackhawks and the Edmonton Oilers. At $90 million, it was meant to be a modern replacement of its current cross-street neighbor The MECCA (currently named the U.S. Cellular Arena), which was built in 1950. It was a gift to the State of Wisconsin by philanthropists Jane Pettit and Lloyd Pettit in memory of Jane's late father, Harry Lynde Bradley of the Allen-Bradley company.

Despite being one of the premier NBA facilities when completed in 1988, the Bradley Center is currently the 1st oldest active NBA arena (tied with the Palace of Auburn Hills and ARCO Arena, which also opened in 1988), only behind Madison Square Garden (which is to undergo renovations in 2010), Oracle Arena (which has been significantly remodeled), and Izod Center (which the New Jersey Nets left after the 2009-10 season). The lack of modern features such as revenue-boosting club seating, high-definition video boards, state-of-the-art sound and lighting systems, along with outdated heating, ventilation, and air conditioning systems, deteriorating seating, outdated event production technology, and insufficient parking around the arena, have all contributed to the Bucks being the lowest-valued team in the NBA and near the bottom in team revenue. What makes the Bradley Center unique is that it was a gift from a family without any provision for the building's long-term capital needs or annual operating expenses. While the facility is self-sufficient, Bradley Center tenants such as the Milwaukee Bucks are at a disadvantage compared with other NBA teams due to the arrangement.

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